Generation Z Goes to College integrates findings from our original 2014 Generation Z Goes to College study (1,143 participants), 2014 CIRP data from the Higher Education Research Institute disaggregated to only Generation Z students (150,171 participants), Northeastern University’s Innovation Imperative study on Generation Z (1,015 participants), market research, national polling data, and adolescent social science data totaling nearly 300 sources.
Through this research, we have been able to uncover perspectives, styles, preferences, concerns, affiliations, beliefs, and approaches of Generation Z related to the following topics:
- Diversity and social justice
- Social media
- Friends, family, and romance
- Social issues of concern
- Engagement and social change
Using this information, we offer suggestions to help college administrators, faculty, high school teachers and administrators, employers, and parents of Generation Z maximize the higher education experience of Generation Z students.